Advertise on SabiGuide
Quick answer: You can advertise on SabiGuide with clearly labelled placements that reach readers working through official processes, money matters, rights and everyday tasks. We are an independent publisher — not a government body — so ads are always disclosed and never disguised as guidance. Request the media kit and current rates to begin.
Key takeaways
- What you get: clearly marked advertising alongside genuinely useful how-to content.
- Audience: Nigerian readers navigating documents, money, rights and everyday tasks.
- Formats: display placements and, separately, sponsored content.
- Rates: priced by format and scope — request current rates.
- Our promise: our guidance is never for sale, and advertising never affects our guides.
Why advertise on SabiGuide
SabiGuide reaches people at a genuinely useful moment: when they are actively trying to get something done — understand a process, sort a document, work out a fee or check a right. That intent is what makes our pages a considered place for relevant brands to appear. Someone reading a step-by-step guide is concentrating, not scrolling past, so a message that fits their task can land with real attention. Rather than quoting reach figures we cannot stand behind, we would rather show you the real picture: request the media kit for current audience information and placement options.
Please note: SabiGuide is an independent publisher. We are not a government agency or official body, and we are not affiliated with, endorsed by or acting on behalf of any government. Where we describe an official process, we are explaining it, not administering it — the final authority is always the relevant office or agency. This page, like everything we publish, is information only and is not legal, financial or professional advice.
Who our readers are
Our audience is everyday readers across Nigeria looking for clear, trustworthy answers about official processes, money, rights and daily life. They are practical, careful with their money and time, and quick to notice when something is not honest. That is precisely why disclosed, relevant advertising works here and misleading advertising does not: the same scepticism that makes them trust our guides makes them reward advertisers who respect them.
Advertising formats
- Display placements in and around relevant guides, always clearly marked as advertising.
- Sponsored content — a separate, clearly labelled format covered fully on our sponsored content page.
- Package options combining advertising with a partnership for a sustained presence over time.
We will recommend the format that fits your goal rather than selling you the biggest package. A single well-placed campaign often outperforms a scattered one.
Who we accept — and who we decline
We welcome financial-services, education, telecom, technology and consumer-service brands, non-profits and agencies. We decline advertising that could mislead readers about official processes — anything implying we are an official channel, that a paid service is the government service, or that promises outcomes no private party can guarantee. We also decline deceptive, predatory or unsafe offers, and anything that trades on confusion about how an official process works. This is not caution for its own sake; it protects readers and keeps the platform credible for the honest advertisers we want to keep.
What advertising does not buy
Advertising with SabiGuide does not buy influence over our guidance, favourable mentions inside independent guides, or undisclosed placement. Our guidance is never for sale, full stop. We also do not sell undisclosed or disguised paid links. Everything a reader sees that has been paid for is labelled as such, so the line between an advertisement and our own guidance is always visible. Advertisers who value a trustworthy environment understand why this benefits them too.
How we measure and report
We believe in honest reporting rather than flattering numbers. When a campaign runs, we share the performance information we can reasonably provide, and we are candid about what we cannot verify. If a placement is not working, we would rather tell you and adjust than pretend otherwise. Ask us during planning what reporting to expect for your chosen format.
Pricing and how to book
Advertising is priced by format, placement and scope rather than a single flat fee, because a short campaign and a sustained presence are very different jobs. Tell us your objective and we will share current rates, availability and the media kit so you can plan properly. To book, contact us via the contact page or email [email protected], and we will confirm timing and labelling before anything goes live.
Labelling and disclosure
All advertising is clearly labelled and disclosed in line with the FTC endorsement guidance, so readers always know what is paid. That labelling is not a formality we add reluctantly; it is part of what makes the placement effective, because readers trust a site that is honest with them. Full detail is on our advertising disclosure and how we make money pages.
Getting the most from a campaign
The advertisers who do best on SabiGuide treat relevance as the priority. A message that matches what a reader is already trying to do — a service that genuinely helps with the task on the page — earns far more attention than a broad, generic promotion. It also helps to be clear about your single most important call to action rather than crowding several into one placement. If you are unsure how to frame an offer for a careful, practical audience, tell us your goal and we will suggest an approach that fits the context of the page. For a sustained presence, a run of placements or a wider partnership usually works better than a one-off, because familiarity builds trust over repeated visits. Whatever the format, we will be candid about what is likely to work and what is not.
Why you can trust how we handle commercial work
SabiGuide keeps a clear wall between our guidance and our commercial arrangements, and that wall is the reason our audience relies on us. Our guidance is never for sale. Advertising and sponsored content are always clearly labelled and are never presented as official guidance, and advertising never affects the accuracy of our guides. The people who research and check our content are accountable for it: you can read who we are on our about page and exactly how we research, source and correct facts in our editorial standards. We label every paid and partner placement in line with the FTC endorsement guidance on clear and conspicuous disclosure, and we do not sell undisclosed or disguised paid links. If anything on this site is ever unclear, tell us — email [email protected] or use our contact page and a real person will reply.
Frequently asked questions
How do I advertise on SabiGuide?
Contact us via the contact page or [email protected], tell us your goal, and request the media kit and current rates.
How much does advertising cost?
Rates depend on format, placement and scope. Request current rates with a note on what you want to achieve.
Do you share audience numbers?
Yes — request the media kit for current audience information. We do not publish invented figures.
Is SabiGuide an official government platform?
No. We are an independent publisher and are not affiliated with or endorsed by any government.
Can advertising get me a mention in your guides?
No. Our guidance is never for sale, and advertising never affects the accuracy of our guides.
What is the difference between advertising and sponsored content?
Advertising is a marked placement; sponsored content is a clearly labelled article. Both are disclosed.
Do you sell links?
We do not sell undisclosed or disguised paid links. Any commercial link is labelled and disclosed.
Which advertisers do you turn down?
Any that could mislead readers about official processes, or that are deceptive, predatory or unsafe.
Do you have a media kit and how-to advertising rates?
Yes — request our media kit and current rates via the contact page; we share reach, formats and pricing on enquiry.
What how-to advertising formats do you offer?
Directly sold display placements, clearly disclosed sponsored content, and ongoing partnership campaigns.
Do you work with how-to advertising agencies?
Yes — we work directly with agencies and brands. Tell us your goals via the contact page.