Partner With SabiGuide

Quick answer: Partnering with SabiGuide means a longer collaboration — a content series, co-produced explainers or a sustained campaign — built to help readers navigating official processes, money, rights and everyday tasks. We are an independent publisher, so partnerships are reader-first and clearly disclosed throughout. Start a conversation about what you want to achieve.

Key takeaways

• What it is: a sustained collaboration rather than a one-off placement.
• Who partners with us: financial-services, education, telecom, technology and consumer-service brands, non-profits and agencies.
• Formats: content series, co-produced guides, campaigns and combined advertising plus sponsored content.
• Ground rules: our guidance is never for sale and every partnership is clearly labelled.
• Next step: share your goals and we will propose a structure.

What a partnership looks like

A partnership goes beyond a single advertisement or article. It might be a run of clearly labelled explainers on a theme, a co-produced public-interest guide developed with a non-profit, or an ongoing campaign that combines several formats over weeks or months. The aim is a collaboration that helps readers and meets your objectives at the same time, without ever compromising our independence. Because it runs longer, a partnership lets us build something more considered than a quick placement ever could.

Please note: SabiGuide is an independent publisher. We are not a government agency or official body, and we are not affiliated with, endorsed by or acting on behalf of any government. Where we describe an official process, we are explaining it, not administering it — the final authority is always the relevant office or agency. This page, like everything we publish, is information only and is not legal, financial or professional advice.

Who we partner with

We work with financial-services providers, education and training organisations, telecom and technology companies, consumer-service brands, non-profits and their agencies. Non-profit and public-interest collaborations are especially welcome where they help people understand official processes, their rights or their options — the kind of work that serves a partner’s mission and our readers in equal measure. What we look for in every case is a shared respect for the audience.

Partnership formats

• Content series — a themed set of clearly labelled guides published over time.
• Co-produced explainers — jointly developed, accuracy-checked resources on a shared topic.
• Campaigns — combining advertising and sponsored content for reach and depth.
• Awareness collaborations — public-interest work with non-profits and agencies.

We will shape the format around your goal rather than fitting your goal to a fixed package.

Our principles for partnerships

Three rules never bend, no matter the size of the collaboration. First, our guidance is never for sale, so a partnership cannot buy favourable treatment in our independent guides. Second, everything is clearly labelled, so readers always know what is partner-supported and what is not. Third, accuracy comes first — advertising and partnerships never affect the accuracy of our guides. We also add an information-only note wherever a topic touches law, money or professional matters, and we point readers to the relevant authority for anything with real consequences.

What partnerships cannot do

A partnership cannot make SabiGuide appear to be a government or official channel, cannot secure undisclosed placement, and cannot guarantee outcomes for readers that no private party can honestly promise. We do not sell undisclosed or disguised paid links. And we decline collaborations that could mislead readers about official processes, however valuable they might be commercially — because the trust that makes a partnership worthwhile is the first thing such a placement would destroy.

How to propose a partnership

1. Tell us your goals and audience via the contact page or [email protected].
2. We propose a format, scope, labelling approach and timeline.
3. We agree terms and exactly how the collaboration will be disclosed.
4. We deliver and review together as the work runs, adjusting where it helps.

Working together over time

The value of a partnership grows with the relationship. As we learn what your audience responds to and you see how our readers engage, each stage gets sharper. We would rather build a collaboration that keeps working than sell a one-off that impresses on paper. Regular, honest reviews are part of how we run every partnership.

Disclosure in partnerships

Every partnership is disclosed clearly and consistently, in line with the FTC endorsement guidance, so readers can always tell partner-supported work from our independent guidance. Read more on our advertising disclosure and how we make money pages.

What we look for in a partner

The best partnerships start from a shared idea of who the reader is and what would genuinely help them. We look for partners who want to be useful, not just visible — organisations happy to explain a process clearly, be honest about costs and limits, and let the audience make its own mind up. Partners who try to blur the line between their message and our guidance are not a fit, and we will say so early rather than waste anyone’s time. When the fit is right, a partnership can produce resources that outlast any single campaign: clear, trusted explainers that keep helping readers long after they are published, and that reflect well on the partner precisely because they were done honestly. If that is the kind of collaboration you have in mind, we would like to hear from you.

Why you can trust how we handle commercial work

SabiGuide keeps a clear wall between our guidance and our commercial arrangements, and that wall is the reason our audience relies on us. Our guidance is never for sale. Advertising and sponsored content are always clearly labelled and are never presented as official guidance, and advertising never affects the accuracy of our guides. The people who research and check our content are accountable for it: you can read who we are on our about page and exactly how we research, source and correct facts in our editorial standards. We label every paid and partner placement in line with the FTC endorsement guidance on clear and conspicuous disclosure, and we do not sell undisclosed or disguised paid links. If anything on this site is ever unclear, tell us — email [email protected] or use our contact page and a real person will reply.

Frequently asked questions

How do I partner with SabiGuide?

Share your goals via the contact page or [email protected], and we will propose a structure.

How is a partnership different from advertising?

A partnership is a sustained collaboration; advertising is a marked placement. A partnership can include both.

Do you partner with non-profits?

Yes. Public-interest collaborations with non-profits and agencies are especially welcome.

Can a partnership influence your guides?

No. Our guidance is never for sale, and partnerships never affect the accuracy of our guides.

How are partnerships disclosed?

Clearly and consistently, in line with the FTC endorsement guidance.

What does a partnership cost?

It depends on format and scope. Request current rates with your goals.

Do partnerships include paid links?

Any links are labelled and disclosed. We do not sell undisclosed or disguised paid links.

Is SabiGuide affiliated with any government?

No. We are an independent publisher and are not affiliated with or endorsed by any government.

Do you offer how-to brand or media partnerships?

Yes — ongoing programmes combining advertising, disclosed content and features around your goals. Discuss one via our contact page.