Advertising Disclosure for SabiGuide
Quick answer: This advertising disclosure explains how SabiGuide labels paid content so you always know what is independent guidance and what is commercial. We are an independent publisher — not a government body — our guidance is never for sale, and we do not sell undisclosed or disguised paid links. Everything paid is disclosed clearly.
Key takeaways
- Everything paid is labelled — advertising, sponsored content and partnerships.
- Guidance is independent and never for sale.
- Standard we follow: the FTC endorsement guidance.
- No disguised links: we do not sell undisclosed or disguised paid links.
- Questions: contact us at [email protected].
Why we publish this disclosure
SabiGuide helps readers across Nigeria navigate official processes, money, rights and everyday tasks. To make good decisions, you need to know which content is our independent guidance and which is paid for. This page sets that out plainly, in the same clear language we use everywhere else, so there is never any doubt about what you are reading.
Please note: SabiGuide is an independent publisher. We are not a government agency or official body, and we are not affiliated with, endorsed by or acting on behalf of any government. Where we describe an official process, we are explaining it, not administering it — the final authority is always the relevant office or agency. This page, like everything we publish, is information only and is not legal, financial or professional advice.
The types of commercial content we run
- Advertising — marked placements around content. See our advertise page.
- Sponsored content — clearly labelled brand articles. See sponsored content.
- Partnerships — sustained collaborations. See partners.
- Affiliate or referral links, where used — always disclosed.
How we label each type
Advertising placements are marked as advertising. Sponsored articles carry a clear sponsored label that names the sponsor. Partnership content is identified as partner-supported. Where an affiliate or referral link appears, we disclose that we may earn a commission at no extra cost to you. Labels are placed so that they are visible before you rely on the content, not buried at the bottom where they are easy to miss. The point of a disclosure is to inform you in time to matter.
The standard we follow
Our labelling follows the FTC endorsement guidance, which asks that any material connection between a publisher and an advertiser be disclosed clearly and conspicuously. We aim to meet that standard consistently across the whole site, whether the commercial item is a single placement or part of a longer partnership. If we fall short anywhere, we want to know so we can fix it.
What our disclosures mean for you
A label tells you that a piece is commercial, but it does not lower our accuracy bar. Paid content must still be truthful and useful, and we will not publish claims we cannot support even when someone is paying for the space. Independent guidance remains independent: advertising never affects the accuracy of our guides, and our guidance is never for sale. In other words, the label changes who paid for a piece, never whether you can trust the facts in it.
What we will not do
We will not present paid content as independent or official guidance, imply that SabiGuide is a government or official channel, or run undisclosed promotion. We do not sell undisclosed or disguised paid links, and we decline any placement that could mislead readers about official processes. These limits apply to every advertiser and partner without exception, regardless of budget.
Keeping this disclosure current
As the ways we work with organisations evolve, we keep this page up to date so it always reflects what we actually do. If we introduce a new commercial format, we will describe here how it is labelled before it appears on the site. You can also read how we make money for the wider picture of our revenue and independence.
Information, not advice
All content on SabiGuide, paid or not, is information only and is not legal, financial or professional advice. For decisions with legal or financial consequences, consult a qualified professional or the relevant official body directly.
How to contact us about disclosure
If a label is unclear or you have a question about how something is disclosed, tell us via the contact page or email [email protected], and a real person will respond.
How to spot the difference at a glance
You should never have to work hard to tell paid content from our independent guidance. As a rule of thumb, our ordinary guides carry no sponsor and no advertising label; anything commercial says so plainly near the top. If you see a sponsor named, a partner credited, or a note that a link may earn us a commission, that piece is commercial and labelled accordingly. If you see none of those things, you are reading our own independent guidance. Where a page mixes the two — say, an independent guide with a clearly marked advertisement beside it — the labelling makes the boundary obvious. We would always rather over-explain a disclosure than leave you guessing, because the entire value of this page is that you can rely on it to be straight with you. And if a label ever seems missing or ambiguous, treat that as a reason to ask us rather than to assume: we would far rather add a clarification than have a single reader misled about what they are reading.
Why you can trust how we handle commercial work
SabiGuide keeps a clear wall between our guidance and our commercial arrangements, and that wall is the reason our audience relies on us. Our guidance is never for sale. Advertising and sponsored content are always clearly labelled and are never presented as official guidance, and advertising never affects the accuracy of our guides. The people who research and check our content are accountable for it: you can read who we are on our about page and exactly how we research, source and correct facts in our editorial standards. We label every paid and partner placement in line with the FTC endorsement guidance on clear and conspicuous disclosure, and we do not sell undisclosed or disguised paid links. If anything on this site is ever unclear, tell us — email [email protected] or use our contact page and a real person will reply.
Frequently asked questions
How do I know if content on SabiGuide is paid?
Paid content is clearly labelled — as advertising, sponsored or partner-supported — in line with the FTC endorsement guidance.
Does paid content affect your guidance?
No. Our guidance is never for sale, and advertising never affects the accuracy of our guides.
Do you use affiliate links?
Where we do, we disclose that we may earn a commission at no extra cost to you.
Do you sell links?
We do not sell undisclosed or disguised paid links. Any commercial link is labelled and disclosed.
What standard do you follow for disclosure?
The FTC endorsement guidance on clear and conspicuous disclosure.
Is SabiGuide an official government site?
No. We are an independent publisher and are not affiliated with or endorsed by any government.
Is your content professional advice?
No. It is information only and not legal, financial or professional advice.
Who do I contact about a disclosure?
Use our contact page or email [email protected].