Work With SabiGuide — Advertising and Partnerships
Quick answer: To work with SabiGuide you can advertise, commission clearly labelled sponsored content, or agree a longer partnership. We are an independent Nigerian how-to and public-service publisher, so every placement is reader-first, honestly disclosed and never dressed up as official guidance. Contact our team to tell us your goal and get started.
Key takeaways
- Who we are: an independent publisher of plain-language guides — not a government body.
- Ways to work with us: advertising, sponsored content, partnerships and contributing.
- Who fits: financial-services, education, telecom, technology and consumer-service brands, non-profits and agencies.
- Our rule: our guidance is never for sale, and every paid item is clearly labelled.
- Next step: tell us your goal and request the media kit or current rates.
What SabiGuide is — and what it is not
SabiGuide helps readers across Nigeria navigate official processes, documents, money, rights and everyday tasks in plain language. We explain how things work — how to approach an application, what a fee covers, what a right actually means in practice — so that people can act with confidence rather than guesswork. Our readers usually arrive mid-task, part-way through something that matters to them, which is why clarity and accuracy are the whole point of the site.
Please note: SabiGuide is an independent publisher. We are not a government agency or official body, and we are not affiliated with, endorsed by or acting on behalf of any government. Where we describe an official process, we are explaining it, not administering it — the final authority is always the relevant office or agency. This page, like everything we publish, is information only and is not legal, financial or professional advice.
Because our readers come to us while making real decisions, trust is not a nice-to-have; it is the product. That single fact shapes how we work with every brand, agency and organisation. We protect the reader first, and commercial work sits clearly and separately alongside our guidance rather than blurring into it. Advertisers who understand that principle tend to get the most from working with us, because an audience that trusts the platform pays attention to what appears on it.
Ways to work with us
There are four main routes, and each has its own dedicated page so you can see exactly what is involved before you commit:
- Advertising — reach readers with clearly marked ad placements across relevant guides.
- Sponsored content — a helpful, clearly labelled article that carries your message without pretending to be independent guidance.
- Partnerships — longer collaborations, from content series to co-produced explainers, with brands, non-profits and agencies.
- Write for us — contribute genuine expertise as a named author under our editorial standards.
Not sure which fits? Describe what you are trying to achieve and we will recommend the most suitable option rather than the largest one.
Who we work with
We welcome enquiries from financial-services providers, education and training organisations, telecom and technology companies, consumer-service brands, non-profits and the agencies that represent them. Our audience spans people sorting documents, comparing services, understanding fees and learning their rights, so a wide range of organisations can be genuinely relevant. What matters is not the sector but the fit: your offer should be honestly useful to someone navigating an official process, a money decision, a right or an everyday task.
Who we decline
We turn down placements that could mislead readers about official processes. In practice that means we decline anything implying we are a government channel, anything suggesting a private service is the official service when it is not, and anything that guarantees an outcome — a document approved, a benefit granted, a case won — that no private party can promise. We also decline offers that pressure readers, hide costs, or target people at a vulnerable moment. Declining the wrong placement is not lost revenue; it is what keeps the platform worth advertising on in the first place.
How the process works
Working with us is deliberately straightforward, with no long sales cycle:
- Tell us your goal via the contact page or [email protected] — a couple of sentences is enough to start.
- We suggest a format — advertising, sponsored content or a partnership — and share the media kit or current rates.
- We review the offer for reader fit and accuracy, and confirm exactly how it will be labelled.
- We publish, clearly labelled, and share what we reasonably can about how it performed.
What working with us delivers
The value of appearing on SabiGuide is the context. Our readers are not idly browsing; they are trying to get something done, which means they are paying attention. A relevant, honest message placed beside a guide someone is actively using is worth more than a larger placement somewhere no one is reading closely. Because we protect that trust rigorously, the environment stays credible — and credibility is exactly what makes an audience act on what they see.
How we keep it honest
Every commercial item is labelled so readers can tell it apart from our independent guidance, in line with the FTC endorsement guidance. We do not sell undisclosed or disguised paid links, we do not let advertising change the substance of a guide, and we never present sponsored material as official information. You can read the full detail on our advertising disclosure and how we make money pages, both written in the same plain language as the rest of the site.
Why you can trust how we handle commercial work
SabiGuide keeps a clear wall between our guidance and our commercial arrangements, and that wall is the reason our audience relies on us. Our guidance is never for sale. Advertising and sponsored content are always clearly labelled and are never presented as official guidance, and advertising never affects the accuracy of our guides. The people who research and check our content are accountable for it: you can read who we are on our about page and exactly how we research, source and correct facts in our editorial standards. We label every paid and partner placement in line with the FTC endorsement guidance on clear and conspicuous disclosure, and we do not sell undisclosed or disguised paid links. If anything on this site is ever unclear, tell us — email [email protected] or use our contact page and a real person will reply.
Frequently asked questions
Is SabiGuide a government website?
No. SabiGuide is an independent publisher of plain-language guides. We are not a government agency and are not affiliated with or endorsed by any government.
How do I start working with SabiGuide?
Use our contact page or email [email protected] with your goal, and we will recommend a format and share the media kit.
What does it cost?
It depends on format and scope. Tell us what you have in mind and request current rates; we do not publish invented flat fees.
Which sectors do you accept?
Financial-services, education, telecom, technology and consumer-service brands, plus non-profits and agencies — always subject to reader fit.
Will working with you influence your guides?
No. Our guidance is never for sale, and advertising never affects the accuracy of our guides.
Do you sell links?
We do not sell undisclosed or disguised paid links. Any commercial link is clearly labelled and disclosed.
Can we advertise and sponsor at the same time?
Yes. Many partners combine advertising with sponsored content, and a partnership can cover both.
Is anything on SabiGuide professional advice?
No. Everything we publish is information only and is not legal, financial or professional advice.
How do I advertise or partner with SabiGuide?
Tell us your goal via our contact page and we will recommend the right mix of advertising, sponsored content, a partnership or a feature, with current options and rates.
Do you offer how-to sponsored content and advertising?
Yes — both, always clearly disclosed and kept separate from our independent editorial.